Heart

The Great
Brand
Love Affair

Looking for a Serious Brand Relationship (Worth ₹25 Lakhs)?

Not a fling.
Not a situationship.
It’s the big affair your brand’s been waiting for.
Ready to fall for it?

100 spots. That’s it. Blink and you’ll miss it.

Find Your Match

25 Years of Brand Love

To celebrate 25 years, Origami is opening its heart (and calendar) to 25 new brands. Each participant receives a 25-minute speed-date discovery session to determine if we’re a good match.

The first edition of this initiative will begin in Karnataka, India’s startup and innovation capital. This state-wide love affair celebrates brands born in and shaping Bangalore & Karnataka, before the series expands into other states across India.

One lucky brand wins a ₹25 lakh full-scale business brand makeover — plus other exclusive partner perks, including:

  • A 6-session “Winning to Lead” people transformation program for leadership and future leaders (powered by Carpe diem).
  • A full digital transformation & AI consulting package with process assessment, opportunity mapping, and adoption roadmap
    (powered by Avohi).
  • Up to 10 hours of pro bono legal services (powered by Fox Mandal).
  • A PR strategy document, high-level plan, and 10 hours of pro bono consultation (powered by CPR Global).
Brand Love Envelope

Not the Chosen One? We Don't Ghost.

Even if your brand doesn't bag the big ₹25 lakh brand makeover, you'll still walk away with sweet perks:

  • A free one-hour consultation and discovery call - like a first date, but with our branding experts
  • An interactive 2-hour “Recipe for Success is CHANGE” discovery workshop with insights on goals, leadership, and personal growth.
  • A 1–2 hour discovery session on law and compliance, plus up to 10 hours of pro bono legal support for the winner.
  • A 1–2 hour PR discovery session, plus a PR strategy document & up to 10 hours of pro bono PR consultation for the winner.
  • 1–2 hour digital transformation consulting, including process assessment, AI opportunity mapping & roadmap guidance.
  • Visibility through outreach channels: social media posts, emails, WhatsApp groups, and PR announcements.
  • Meetings hosted with fresh coffee to keep the conversations brewing.
  • Sweet deals on all partner services (because we believe in second chances).
  • Social Media exposure (think of it as your brand's Tinder bio glow-up).*
  • And who knows… maybe even a surprise ₹25 lakh funding (we love a plot twist).*
Origami Brand Ghost

3 Easy Steps to Fall in Love with Your Brand Again

Shoot Your Shot

Shoot Your Shot – Fill out the form and tell us why you deserve the glow-up.

Chemistry Test

Wait for the Chemistry Test – Our team reviews entries to see where sparks fly.

Get Swept Off Your Feet

Get Swept Off Your Feet – One chosen brand wins a full-blown rebrand, Origami-style.


Put Yourself Out There

This is your chance to slide into our DMs, professionally.

Tell us who you are, what you do, and why you’re ready for the big brand love story.

100 spots. That’s it. Blink and you’ll miss it.

Apply Now. Let’s Flirt.
Brand Love Envelope

Every Good Love Story Has a Timeline

  • Applications Open: 15th Sep 2025
  • Deadline to Apply: 10th Oct 2025
  • Shortlist Announced: 12th Oct 2025
  • The Big Reveal: 31st Oct 2025

Keep your notifications on. You don't want to miss your name popping up.

Great Brand Love

Ready to Talk Commitment?

Questions, doubts, or ideas? Drop us a line at brandloveaffair@gmail.com or call us at +91 63668 91448.


Our Wingmen

Branding Partner

People Transformation Partner

Digital Transformation Partner

Coffee Partner

Law Firm Partner

PR Partner

Community Partner

Outreach Partner

Outreach Partner


Evaluation Criteria

  • You’re a company registered in Karnataka and have been in business for at least one year.
  • Your brand can make a real impact on its industry or community.
  • Your offering is truly unique and differentiated in the market—nothing else like it in India or beyond.
  • You have the potential to shake up the market and change current ways of doing things.
  • You’re open to fresh ideas and ready to work closely with our team.
  • You have plans or dreams to grow beyond where you are now.
  • You’re prepared to act fast once our rebrand journey begins.
  • You care about doing business responsibly and sustainably.

*The Organizers may cancel, postpone, or modify the initiative due to unforeseen events (including natural disasters, pandemics, government orders). Participants will be informed via communicated channels.

*The Organizers' decisions on all event matters are final and binding. No disputes shall be entertained.


Ready to Find Your Brand Match?

Fill out this form and tell us why your brand deserves the ultimate love story. Be authentic, be bold, be you.

Registration Closed


FAQ

Is there a registration fee?

Nope. This date’s on us. No hidden roses, no surprise bills at the end of dinner, just a free chance to give your brand the glow-up it deserves.

Who is eligible to sign up?

If you’re running a legit business in Karnataka, have the final say in saying “yes” to a rebrand, and aren’t into anything shady, consider yourself our type.

How will this benefit me?

Think of it as a brand makeover meets blind date. You walk in with what you’ve got, and walk out turning heads, stealing glances, and making people fall in love with your brand again.

Where and when is this happening?

Save the date:31st Oct 2025 . Twenty-five brands will get their moment in the spotlight, but only one takes home the ultimate prize.

How can I be chosen?

Charm us. Sweep us off our feet with your story, why your brand deserves a makeover, what you’re dreaming of, and why you’re ready to take the leap. We’ll pick 25 lucky finalists to move into the pitch round.

What exactly does the winning brand receive?

The full rom-com treatment: a solid brand strategy, fresh new logo that gets noticed, a style guide that keeps the spark alive, branded assets like cards and social kits and yes, you keep it all. Zero strings attached. That’s not all, you also get a lot of great perks from our partners too.

What happens to my submitted materials?

We treat your details like a private diary. They’ll only be used to decide if you’re “the one” and never shared without your permission.

What if I don't like the final design?

Relax, we don’t ghost. With feedback rounds built in, we’ll keep refining until the brand feels like the perfect match.

What are you waiting for?